A knowledge-packed one-day practical and interactive workshop to assist small business owners to build and use electronic marketing to cheaply and effectively promote their company.  So before you start, make changes to, or just want to get more traffic to your website (or FaceBook page), or add e-mail or SMS marketing to your marketing mix, you need to attend this training. To be held on the 14 June 2012 in Pretoria, Gauteng.

Have you ever wondered…?

• How much you should be spending on your electronic marketing efforts?
• What to put in your website and how much it should cost you to have one?
• Whether to have other online presences, such as a FaceBook page?
• How to do great SEO (Search Engine Optimization)?
• Whether you should be advertising online?
• If you should be using social media and how much time to spend on it?
• If you can use e-mail marketing?
• How to decide what to spend on e-marketing and what the results are likely to be?

Then our Electronic Marketing Workshop can help YOU

Whether you are an off-line business or an on-line business,
your website and your electronic marketing needs to be designed
to get visitors to your site,
turn them into hot prospects,
and move them to action that will ultimately result in sales.

Why you can use this training

The aim of the workshop is to allow you, the delegate, to immediately implement what you have learned. The workshop is an extremely intensive introduction to using your organisation’s electronic presence. All aspects of this workshop are presented by using examples that are highly relevant to the delegates within the context of their own businesses.

By attending this practical training workshop you will get a very good overview of what electronic marketing can do for a small business and what will be applicable for you to use. You will get to know how to go about implementing e-marketing campaigns even if you haven’t done so before.

You will be able to judge what your electronic marketing campaigns will cost you and their likely return, as well as deciding what to keep in-house and what parts to outsource (and to whom). 

All of this is done in a manner that is extremely practical and specifically designed for South African SMMEs.

The class size is limited to16 people to allow for individual attention. Please book early to ensure your place.

Basics covered in the 2B Electronic Marketing Workshop

 Planning your electronic marketing to fit in with your other marketing activities.

 Website  and FaceBook page structuring. Know what you want your website designer to do for you so that your site/page  promotes your overall marketing activities and ties in with our SEO.

 An overview of the various technologies. What is available, what to expect and how to decide if you are getting value for your money. [We do NOT try to sell you a specific system, hosting or software.]

 How to get visitors to your website.
What works, what doesn’t, and what you should be paying for it!
+ the basics of Search Engine Optimisation (SEO)
+ online advertising;
+ directories;
+ affiliation programmes;
+ links; and
+ getting visitors from off-line sources.

 Your websit/page as a community. What can be done to build relationships with your client; and a look at social marketing in an online context.

  An overview of Social Media Marketing. What it really is; what it can do for you; and how much time and money to spend on it.

  E-mail marketing. How to do it; what to outsource; costs; legalities.

  How to use your database and lists to boost your business to the next level.

  A brief look at other related technologies such as RSS, SMS, streaming etc.

Please note:

1. The contents of this workshop are geared to assisting the South African-based business and are NOT a rehash of USA-based ‘the secrets of’ style of marketing training.

2. We are not punting any specific product, affiliate programme, ISP, company, system or contract, but look at all of the technologies available and how you can judge for yourself which to use to suite your company’s needs. Where we have any form of partnership with a company in the electronic marketing field, we will openly tell you, so that you can make up your own mind about whether you would like to make use of their services or not.

What some previous delegates have said about this course…

“A fresh look at e-marketing; new ideas and old combined (in a) course that was very exciting and enjoyable.” (Annelie Hoffmann – OppiKoppi)

“Found lots of useful info…. Definitely worth it.” (Hannelie Snow – student)

“Lovely course. Brilliant for SMMEs. To the point, practical and very relevant to small business.” (Karen Blore – Performance Solutions)

“Exactly what you need to know is presented and answered.” (Peter-John Gaddin)

“Well worth the investment and effort.” (Clive Zar – Zarlit Foam)

“Enjoyed it being so small and personal.” (Susan Scheepers)

To attend: Please sign up here…

Who should attend this training about electronic marketing…

This workshop is geared to the person in the non-corporate business who is responsible for overseeing your electronic marketing efforts and making decisions about your electronic marketing strategy.

The workshop’s aim is to help you make decisions about your e-marketing, not at making you an expert in any particular technical area. For example, we will not make you into a SEO expert, but we do go through a number of things that you can do yourself to get you a very good ranking in search engines – without having to pay thousands of Rands.

Your company probably already has a website (which may look fantastic, or need a lot of TLC) or is looking at getting one in the near future.

More about the 2B Electronic Marketing Workshop

The delegate will be given basic notes and references on all of the topics that are handled.

The workshop will be presented in English. You do not have to have any specific educational qualifications to attend this workshop. All you need is a basic understanding of how to use the internet and have an e-mail account that you use regularly.

About the presenter, Ann Williams…

The workshop presenter, Ann Williams, has been the Online Editor for Business Day newspaper and is currently the Founder and Editor of www.2BBiz.co.za which she designed, programmed, writes for and does the Search Engine Optimization (SEO) for. This website is currently one of the top ranking SEO’d websites in South Africa and leaves other sites of its size trailing far behind.

Ann was also on the founding board of ABIS, the original South African online advertising association, as well as using electronic marketing extensively for the promotion of 2BBiz.co.za.

However, being a little bit of a cynic about the costs and impact of the electronic marketing that is done by large company websites and the mainstream media, she is continuously looking for smart ways in which smaller businesses and non-profit organisations can get massively effective results from this relatively cost-effective medium.

Details of the next 2B Electronic Marketing Workshop:

Date:  Thursday, 14 June 2012
Venue: The Protea Waterfront Hotel, Centurion Lakeside, Centurion, Pretoria / Tshwane, Gauteng. (Just around corner from the Centurion Gautrain station for quick and easy access from Gautrain routes in Johannesburg.)
Cost: R1 185 (no VAT). 2BBizClub Members R1 085. (R100 discount)
Times: 9.30am for 10am to 4pm.
Refreshments: Hot and cold drinks along with nice snacks will be available during the workshop, but we do not provide a lunch. (The hotel is adjacent to the Centurion Mall where there are numerous take-away outlets and restaurants.)

Booking your place…

To attend: Please sign up here…
Please note that your seat is only reserved once full payment has been received.