21 May 2013

Don’t let the “petty charges” drive away business

By Ann Williams. © Most companies’ marketing includes a focus on how to get current or potential customers to spend more money with them. It becomes a problem though when getting the last cent out of a customer starts involving “petty charges” which just become a nuisance and put customers off. Here are some examples [...]

Six payment options that sell like crazy

The way you structure your payment offers can increase your sales. Can your customers try before they buy, pay later, make payments, do they get a rebate, etc.